Cuidas was a Brazilian healthtech startup focused on primary care solutions for the B2B market. Cuidas was later acquired by Alice (Alice: Plano de Saúde), a leading Brazilian health plan provider.
As a Visual Designer, I acted as a brand ambassador, creating and managing visual content across all areas.
Visual identity design
• Designer focused on increasing in-app engagement
• Monitored performance metrics using Looker to support strategic decision-making • Designed email marketing campaigns and internal communication
• Developed landing pages with WordPress and Unbounce, integrated with Zapier and Slack Visual Designer Pleno
• Brand ambassador for the company
• Creation of art for LinkedIn and Instagram • Motion design for institutional events and social media
• Creation of GIFs and an illustration library shared with all departments
• Health design presentation for workshops
• Clients: Boticário Group, Omni and PPG
Design for Social Media and Branding
Arts for social media, illustration and gifs
Ads Design for Lead Generation and Sales
